The Startup Branding Toolkit
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Workbook

The Startup Branding Toolkit

Branding isn’t just about looking good—it’s about creating a foundation that supports your startup’s growth, attracts investors, and builds customer trust. The Startup Branding Toolkit walks you through every step of the process, from auditing your existing brand to launching a strong, scalable identity.

Inside, you’ll find expert guides, checklists, and templates to help you define your brand strategy, craft a compelling visual identity, and roll out a consistent brand presence across all channels.

What's inside

How to audit your brand and identify inconsistencies that could be costing you credibility and conversions.
How to craft a compelling brand strategy that defines your mission, vision, positioning, and ideal customer.
How to build a visual identity that sets your startup apart—including logo design, typography, color palettes, and imagery.
How to prepare for a brand refresh with a bulletproof creative brief and structured design process.
How to hire the right designer or agency to bring your brand to life without wasted time or budget.
How to launch your new brand across all digital and physical touchpoints with a structured rollout plan.